Brand Design + Strategic Marketing PositioningSeptember 30, 2017
Brand DesignAugust 19, 2017
- Build Brand Identity
- Provide Architecture for Display on Multiple Marketing Materials
- Utilize Working Brand Image To Build Upon
Founded by Gerry & Harold in 2014, Totally Sweet Candy Co. are a mobile candy supplier with a sweet tooth for putting a smile on the faces of candy enthusiasts everywhere. They're a full service business, that will ensure everything goes smoothly from ordering exotic chocolates for special events ,to stocking popular brands name candies for local shops, events, and venues. They first approached Run Digital with the mission to create a heavenly, uplifting image for their brand.
Totally Sweet Candy Co. came to Run Digital knowing exactly the brand image they were hoping to build. The problem that they were having was bringing this vision to life. They had worked with many graphic designers and brand specialists before who just couldn't come up with the right mix. After an initial consultation that helped bring out the light & airy feel of their vision, we began our work. We came up with the Totally Sweet Candy Co. brand design which captured all of the visual appeal of the company while being functionally useful across all merchandising applications..